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Here are 8 steps that must be done to optimize the SEO of a website:
1. Keyword Research
When you will create a website for your business, you certainly do not make it just like that without a plan. The first step is very important and you need to do is find out how people type a keyword in the search engine Google to search for information that is needed. How to? You can research keywords using the Google Adwords: Keyword Tools, the service is provided by Google for free.
2. Use Domain Containing Keyword
Once the algorithm updates penguin ago some people say that the keywords on domain is a bad thing because it could be considered spam by search engines. I am not the master of SEO or have super skills in the world of SEO, but I quite understand that in the world of online marketing is a lot of people say things that are not as though they most certainly understand many things about SEO.
Actually domain does not have to contain key words, it is not a necessity. But by entering keywords in the domain of course will help search engines to determine the focus of the website created. For example, creating a web of SEO services provider or backlink services, could use a domain gudangbacklink.com, rajaseo.com, seomax.com, ratuseo.com, and others. While examples of domains that do not use keywords on domain usually are websites of these companies, such as google.com, facebook.com, twitter.com, detik.com, yahoo.com, and others.
In essence keywords on domain is never harmful to your website, it only applies to sites of SPAM, and of course you do not plan to make a SPAM site, right? So, using specific keywords in your site's domain is a good thing, oh yes I suggest to use the appropriate extension to the core business, for example dot com extensions to commercial sites.
3. Use Platforms Right For Your Website
Actually, no matter want to build your site using your preferred platform. However, if you want to create a site that is Google-friendly and user friendly then the WordPress platform is the best choice. In the WordPress platform we can also install various plugins that can help SEO activities and also help the look of the site to make it look better.
4. Use Permalinks Good
Make sure each of your posts permalink post title karenan contain permalinks were both very helpful in your seo activities. That is why I suggest using the WordPress platform as you will be easier to change the setting permalinks on WordPress. To post permalinks setting I usually use a custom structure like this /% postname% / or /%postname.html
5. SEO Plugins
As I said before, the advantages is that it can be installed WordPress plugins that can help support the SEO of your site. Some WordPress plugins that greatly helps the SEO of your website is:
- WP Yoast SEO or All In One SEO Pack
- Google XML Sitemaps
- SEO Friendly Images
- And others (to be discussed next dipostingan)
6. Quality Content
There is some debate about the quality content such as what, some say "the article at least 500 words," and some say "the article at least 700 words", the fact is there is nothing better than an original content. Create content for your readers, how to make your readers want to read all your content continuously. As already stated by the google itself that content is KING, then you should still update your site with original and interesting content for your readers.
7. Use Social Media
Era of digital technology today who does not know twitter, facebook, Google plus, etc ... at least would know one of them. If you are reading this article and have not had one social media accounts, I think it was something "extraordinary" - indeed too: P. For owners of the site, has a twitter account and facebook is a must. Social media will not only help the SEO of your website, but will also increase visitors to your website.
8. Build Backlinks
Search engine algorithms will always change from time to time, but the important thing will never change in SEO is backlinks. The important thing to keep us consider when building backlinks for a website is build backlinks berkualiats. Use your spare time to build quality backlinks and needs to be performed continuously with gradual.
8 steps above is a strategy to maximize SEO a website and must be applied if you want to get attention from the search engines, especially Google. If you can not do the above or do not have the time to do it, you should hire a webmaster who understands SEO.